Marketing Director
Marketing Director
Anchorage, AK (On-site)
$95,000+ DOE, excellent benefits
** Please note: only applicants currently residing in Alaska will be considered for this position.
** Applicants must demonstrate hands-on experience performing each of the job requirements listed
Our client is an iconic Alaska sporting goods retailer, part of the Alaska outdoor lifestyle for over 70 years! This role will lead the shaping and execution of comprehensive marketing strategies, aligning with high-level business goals. Working with the CEOs and collaborating across departments, this role drives brand visibility, customer engagement, and company growth. If you are a strategic marketing professional, experienced in leading bold, creative campaigns shaping dynamic retail brands, and you have a strong business acumen mindset, our client will want to speak with you!
Your day-to-day:
- Lead Strategic Planning: Define and evaluate short- and long-term marketing strategies to support business objectives.
- Manage Marketing Budget: Oversee a sizeable budget, ensuring efficient allocation of resources for maximum impact.
- Drive Creative Execution: Supervise the development of print and digital media campaigns, maintaining brand integrity.
- Supervision: Oversight of the Marketing Coordinator and Marketing Assistant
- Oversee External Partnerships: Manage relationships with contractors and vendors to deliver high-quality marketing initiatives.
- Develop Co-Branded Campaigns: Align merchandising goals with vendor strategies to create compelling joint marketing efforts.
- Administer Marketing Funds: Ensure timely collection and effective use of co-op and market development funds.
- Analyze Performance Metrics: Use data-driven insights to refine campaigns and improve marketing outcomes.
- Lead Social Media Strategy: Manage brand presence across multiple platforms, ensuring consistency and engagement.
- Stay Ahead of Trends: Monitor evolving marketing trends and best practices to keep strategies fresh and competitive.
You need:
- Bachelor’s degree in marketing/business, or equivalent experience
- Minimum of five years of experience in the marketing or retail industries
- Experience with digital marketing forms such as social media marketing and content marketing
- At least two years of experience supervising direct reports
- Experience managing budgets of at least $500,000
- Graphic design experience: 4 years minimum
- Social media and Meta Business Suite: 4 years minimum
- Expert proficiency in Adobe Creative Cloud Suite
- Advanced computer proficiency, especially Microsoft Office Suite
- Ability to think creatively within deadlines and pay acute attention to detail
- Ability to develop and manage budgets
- Exceptional written and verbal communication skills
- Effective time management and organizational skills
- Knowledge of current marketing techniques and best practices
- Strong understanding of marketing dynamics
- Ability to travel
- Ability to drive a vehicle as needed
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